TikTok is introducing a new feature that allows them to reduce the quantity of AI-created videos appearing in their streams. This initiative comes as the service disclosed that it now features more than 1 thousand million content made with AI.
Pilot Phase and Launch
The update is in a pilot phase over the coming weeks before a widespread rollout. This development coincides with a surge in content created by AI, fueled by new AI video creators.
The Broader AI Trend
Recent reports that almost a tenth of the quickest rising video streams on another major platform only show clips produced artificially. A considerable share of this content is considered low-quality AI content, a term for poor-quality, bulk-generated content that is frequently absurd or dreamlike.
“We know from our community that numerous viewers appreciate content created using AI tools, from digital art to educational videos, and we aim to offer the community the option to increase or decrease of that, depending on their own preferences,” stated a platform representative.
AI on the Platform
The platform shared that there are presently over a billion videos on its network tagged as made with AI. Collectively, over 100 mn media items are added to the app every day, making AI content a relatively small portion of its overall inventory.
User Control Features
Users will be capable of reduce or increase the amount of artificial media they see by using the “manage topic” feature in the platform and picking AI-made media. Additional categories that currently be adjusted under the setting cover news, style, aesthetics, and dance.
AI Disclosure Rules
Its guidelines oblige content makers to label convincing artificially created content, and it forbids dangerous fake videos of public figures or emergencies. Any authentic-looking AI video that is without a tag can be taken down under its community policies.
Furthermore, the service will henceforth add an AI-generated watermark to content created with its proprietary AI systems, or detected by an industry-wide initiative for recognizing AI-generated material. This measure is intended to deter users from trying to circumvent the labeling process.
Responsible AI Funding
The company is additionally launching a $2m educational fund for professionals and institutions to create learning resources about responsible artificial intelligence. This initiative will assist educational bodies dedicated to training computer science.
Content Safety Approach
The platform has justified its content review process, during debate over proposals to lay off a large number of safety staff in the United Kingdom. TikTok is expected to cut hundreds of positions in its content moderation division in the UK capital, with trade unions and digital protection specialists voicing alarm that humans are being replaced by automated systems.
A senior executive stated that human moderation would still have a role, but automated tools can safeguard staff by removing the most harmful content before it is viewed by humans. The company announced a significant reduction in shocking and graphic content reviewed by human moderators over the last 12 months due to reliance on its automated systems.
We believe it is crucial to combine humans and technology to ensure user safety,” she said. “We’ll have people as integral to the approach, but we additionally believe it’s extremely critical to reduce exposure to unsafe media as swiftly, which is why a significant AI assistance is really helping us operate efficiently.”
